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Motorpoint eyes Sealand Road for new Chester showroom

Local News by Mark Smith - Local Democracy Reporter 30th Sep 2026  
Motorpoint has submitted an application to transform a site on Sealand Road into a dealership (Image: planning documents)
Motorpoint has submitted an application to transform a site on Sealand Road into a dealership (Image: planning documents)
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Dozens of new jobs could be created after plans were unveiled for a car dealership in Chester.

Motorpoint has submitted an application to transform a site on Sealand Road into a dealership complete with showroom, workshop and dedicated valet building.

Launched in 1998, the company has 22 sites nationwide and claims to be the UK's 'leading independent retailer of nearly new and used cars'.

The 15,794 square metre site had been occupied by Ungerer & The Quality Factor and consisted of six building blocks, three of which have recently been demolished. The remaining three would be refurbished as part of the proposals.

A total of 46 jobs would be created through the development, according to the proposals submitted to Cheshire West and Chester Council, with 22 car parking spaces for staff.

The planning application said: "The redevelopment will deliver a modern, customer‑focused dealership that meets Motorpoint's operational requirements while enhancing the commercial character of Sealand Road.

"The scheme introduces a coordinated site layout with improved circulation and clearly defined customer and service areas."

Proposals claim the scheme would align with Chester's wider economic objectives by 'reactivating an underused brownfield site', generating new employment opportunities, and supporting investment in the local area.

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"The dealership will strengthen the commercial offer along Sealand Road, complementing existing retail and automotive uses and contributing to the continued vitality of this established employment corridor," the application added.

The application said the proposed development focused on the re-use and refurbishment of the existing buildings within the application site with 'minimal additional interventions' to upgrade these empty buildings to 'high‑quality and modern standards'.

It concluded: "Overall, the proposal represents a well‑considered and deliverable scheme that will make a positive contribution to existing brownfield site and the local area, and provide new commercial opportunities."

Proposed opening hours for the showroom would be Monday to Friday from 10am to 8pm, Saturdays from 9am to 6pm, and Sundays 11am to 5pm.

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