Joe & the Juice is set to open its first store in Chester city centre.

Cheshire West and Chester Council has approved plans to bring the property back into use, through a full internal refurbishment spanning from the basement to the second floor.

Since submitting proposals to convert 30 Bridge Street into a juice bar and café earlier this year, Joe & The Juice has also begun hiring for managerial roles in Chester.

The revised plans include an internally mounted logo sign on the side of the building and replacing a proposed hanging sign. The plans also remove the lighting previously proposed for the signage and introduce hand-painted fascia signage

Changes have also been made to the internal layout to accommodate the new logo sign.

Externally, the plans propose painting the brickwork and render white, with the timber elements painted black. Frosted film will also be added to the windows.

The planning officer concluded the proposals had demonstrated "special regard to the desirability of preserving the listed building", alongside protecting its setting and "features of special architectural or historic interest".

Established in 2002, the Copenhagen-founded brand is known for its coffee, sandwiches, juices and smoothies.

Plans submitted by the international chain included a reconfigured ground floor with a new free-standing service counter and upgraded customer areas, alongside expanded back-of-house facilities such as cold storage, freezer rooms and additional staff space.

Documents noted that a 2025 consent for a restaurant fit-out would have had a comparable level of impact on the listed building, with developers saying the latest approach is designed to respect the building's heritage while modernising its use.

The applicant argued the scheme would support regeneration in the city centre, adding: "Joe & The Juice are a prominent juice bar/café known by many people around the world for exceptional smoothies, juices and food.

"Allowing Joe & The Juice to operate in the space will bring increased employment and opportunities for local people and continued social and economic regeneration of the city."

The Grade II-listed building, which also includes 28 Bridge Street Row West, sits within the city's medieval Rows system.

Planning documents noted that the interior has been heavily altered over decades of retail use, leaving little of historic significance.

In 2024, Giggling Squid applied to turn the unit into a Thai restaurant after designer store Tessuti closed earlier that year, but the approved scheme was not carried out.

You can find the full application here.