A Chester care village was commended for 'making a real difference' at this year's HealthInvestor Seniors Housing Awards, where it was named Operator of the Year.

Not-for-profit care village operator, Belong, was recognised for the company's innovative approach to integrated retirement living, that challenges traditional models of older people's housing. 

The dementia specialist boasts a number of UK-firsts, including the nation's first fully integrated children's day nursery under the same roof as older people's care at Belong Chester.

This initiative, operated in partnership with the charity Ready Generations, creates opportunities for intergenerational experiences that give older people a sense of joy and purpose. 

Named Operator of the Year, the award recognises Belong's influence on the wider sector, with the organisation described as a 'trailblazer' by the Centre for Social Justice in its Lonely Nation report.

Judges were full of praise, singling out Belong's collaborative approach with residents in shaping their home, and praising its specialist in-house exercise service for 'making a real difference to residents' quality of life'. 

They also summarised the organisation's pioneering approach to care as 'a sustainable and resident focused model for the future'. 

"The award is a testament to our dedicated teams and our unwavering commitment to putting people at the heart of everything we do," said Belong's chief executive, Martin Rix.

"Our unique model is changing what's possible for later life, and it's wonderful to see that recognised at a national level."

Belong's Chester village, as well as sister locations across the North West and West Midlands, all operate as community hubs specially designed to welcome local people to join its customers, with amenities open to the public.  

Belong has attracted significant interest from policymakers and has been invited to speak at national and international events about its pioneering intergenerational model, with extensive media coverage, including broadcasts on BBC The One Show and ITV This Morning.  

The award win follows Belong's 2024 accolade for the HealthInvestor Seniors Housing Award Best Health and Wellness Service.