A new campaign will see Chester's world class tourism attractions being put on the radar of French tourists.

Visit Britain's new £400,000 marketing campaign will highlight Cheshire's tourism attractions and put the region on the radar of French tourists.

Aiming to capitalise on air travel, including easyJet's Paris to Liverpool flights, the campaign comes hot on the heels of a new economic impact report, which Marketing Cheshire used to calculate the region's visitor economy.

Based on the report's data, Cheshire and Warrington's tourism industry was worth £4.32bn in 2024 - matching the 2019 pre-pandemic figure.

A total of 59.3m visitors explored the region's tourism hotspots, including Chester, with its Roman history and the world's oldest racecourse, Warrington's Gulliver's World theme park, and the UNESCO World Heritage site at Jodrell Bank's Discovery Centre.

It was recently announced that VisitBritain had made £400,000 available to develop international marketing, in a bid to encourage French and American visitors to explore the north-west of England and surrounding regions.

As part of the initiative, VisitBritain will work with partners, such as Marketing Cheshire, to promote must-visit areas in Cheshire and Warrington to those flying from Paris to Liverpool at John Lennon Airport.

Welcoming the funding, Jamie Christon, CEO of Chester Zoo and chair of Marketing Cheshire, said: "Funds like this help ensure North West gateways like Liverpool John Lennon Airport are utilised to signpost even more visitors to our wonderful region.

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"It is great to be working with Visit Britain and city-region partners to shine a light on the truly world class, unique and diverse tourism offering in Cheshire and Warrington which attracts almost 60m visitors a year."

Office for National Statistics (ONS) data shows 3.6million visits were made to Britian in 2024 by French residents.

VisitBritain is now forecasting 3.7 million visits (up 4%) from France in 2026, spending £2.2 billion (up 7%). The UK is the third most popular destination for French tourists.