Chester's new H beauty store will officially open next week, with plans for a launch party to mark the occasion.

Set to open on Thursday 12 February, the beauty hall will feature a champagne bar, blow dry bar, interactive play tables for trying products and a Harrods gift shop.

The Eastgate Square store will also boast a EL&N LONDON, also known as ' the world's most Instagrammable café' - offering an innovative menu, unique interior design and speciality coffee.

Founded in Mayfair in 2017, the franchise now has over 35 stores in locations such as Milan, Paris, Dubai and Kuala Lumpur.

To mark the launch, H Beauty will host a number of events, including its grand opening from 12 – 15 February. Attendees will be able to discover the best of beauty tech at Play Tables with CurrentBody and Foreo, 10% off purchases, alongside exclusive masterclasses and treatments.

There will also be the chance to Build Your Own Goodie Bag when you spend £75 or more in-store as a MyBeauty member.

Chester's new H beauty store will officially open next week (Nub News)

It has been revealed that one of the standout features of the new store is its play tables and interactive areas where customers can try products freely before they buy.

Alongside this, the space also includes a dedicated masterclass and events area, designed to host expert-led sessions, tutorials and experiences throughout the year.

advertisement

Since launching in September 2020, H-Beauty stores have had a steady growth nationally.

Harrods first secured permission to take over the former Debenhams on Eastgate Street at the start of 2025, after Irish family-owned business the Martin Property Group bought the property - which was valued at £4 million. 

Gary Martin, director of the Martin Property Group, said: "We're incredibly proud to confirm the opening date for H beauty at Eastgate Square.

"This has been a significant and carefully considered investment, and bringing such an iconic brand to Chester feels like a real milestone for the city.

"H beauty represents exactly the calibre of retailer we want to attract: brands that offer something distinctive, experiential and genuinely exciting, and this opening is a clear signal of the confidence we have in Chester's future."