Chester team takes on 34-mile Sandstone Trail in memory of colleague’s daughter
By Dherran Titherington 4th Aug 2026
A group of colleagues from Chester will walk the 34-mile Sandstone Trail in a single day next month to raise funds for a local children's cancer charity.
The challenge is being undertaken in memory of nine-year-old Freya Jones, the daughter of former BusinessComparison colleague Paul Jones, who died after being treated for a brain tumour.
Children's cancer charity The Joshua Tree provided vital support to the family throughout Freya's illness.
Participants will set off from Frodsham on Friday 25 September, following the sandstone ridge through the heart of Cheshire before finishing in Whitchurch.
It follows a similar fundraising effort in 2025, when colleagues walked more than 30 miles from New Brighton to BusinessComparison's Chester city centre office to support Paul and his family while Freya underwent treatment.
Joining the walk are BusinessComparison founder and managing director Philip Brennan, colleagues Max Solomon, Steph Salusbury, Joe Charlesworth and Younes Chougui, former colleague Paul Jones, and The Joshua Tree chief executive Richard Driffield.
Other members of the Chester-based BusinessComparison team will provide transport, food, drinks and supplies along the route.
The local business hopes to honour Freya's memory and give back to a charity that has provided vital support to the Jones family.
Philip Brennan, founder and managing director of BusinessComparison, said: "Last summer's challenge was about rallying around Paul and his family during an incredibly difficult time, and supporting them in any way we could.
"This year, it's about remembering Freya, recognising a charity that supported them, and giving back.
"The team at The Joshua Tree make a real difference to local families facing the unimaginable.
"It's a great cause, and the Sandstone Trail is a really tough challenge, so we're encouraging anyone who can to donate or bring attention to our fundraising page."
Based in Sandiway, The Joshua Tree supports children and families affected by childhood cancer by providing practical and emotional support.
Richard Driffield, CEO of The Joshua Tree, said: "I'm proud to be joining the team, alongside my friend Paul, as we walk the length of the Sandstone Trail in memory of Freya.
"The Joshua Tree is here for every family affected by childhood cancer, providing ongoing, tailored support whenever it's needed.
"Every pound raised will go directly towards our work delivering these vital services for families when they need us most."
Donations can be made via the team's JustGiving page, which can be found here.
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